Colour Palette
Our color palette is designed to reflect the distinct visual identities of our brands while maintaining cohesion across all platforms. The system is structured with primary, accent, and balance colours, each offering a range of shades to ensure flexibility and consistency.
Check the Brand guidelines to learn how to use the colour palette effectively.
Primary Colours
Our primary colours serve as the foundation of our brands' visual presence and should be used prominently in key brand materials. These colours are used consistently across core brand elements to keep a strong and cohesive identity.
ORANGE
Brands
Pepper, Preisjäger, hotukdeals
Dark
HEX = C52300
CMYK = 15 95 100 5
Main
HEX = FB6001
CMYK = 0 70 95 0
PANTONE® = 172 C
Light
HEX = FF9A52
CMYK = 0 50 70 0
SUPERLIGHT
HEX = FFF3DB
CMYK = 0 5 20 0
TURQUOISE
Dark
HEX = 00585D
CMYK = 90 40 50 35
Main
HEX = 00A1AE
CMYK = 80 10 30 0
PANTONE = 632 C
Light
HEX = 68D9D9
CMYK = 55 0 20 0
SUPERLIGHT
HEX = DDFDFD
CMYK = 15 0 5 0
GREEN
Brands
Promodescuentos, mydealz
Dark
HEX = 005D09
CMYK = 90 35 100 35
Main
HEX = 30A83C
CMYK = 80 0 100 0
PANTONE = 361 C
Light
HEX = 7BD584
CMYK = 55 0 60 0
SUPERLIGHT
HEX = DEFDE4
CMYK = 20 0 20 0
Accent Colours
Our accent colours complement the primary colours to create vibrant and dynamic visuals while maintaining a balanced and cohesive look across all our identities, adding versatility while supporting the brands' core aesthetic. They provide additional depth and flexibility to our visuals, they are used for highlights, accents and to create contrast.
VIOLET
All brands
Dark
HEX = 310BBA
CMYK = 95 90 0 0
Main
HEX = 7457DD
CMYK = 75 70 0 0
Light
HEX = B5A6EC
CMYK = 35 40 0 0
SUPERLIGHT
HEX = E7E0FF
CMYK = 10 15 0 0
LIGHT BLUE
All brands
Dark
HEX = 00419D
CMYK = 100 80 0 0
Main
HEX = 2E83FA
CMYK = 80 50 0 0
Light
HEX = 99C3FF
CMYK = 45 20 0 0
SUPERLIGHT
HEX = E0EFFF
CMYK = 15 0 0 0
PINK
All brands
Dark
HEX = 960051
CMYK = 30 100 30 25
Main
HEX = E41D80
CMYK = 0 95 5 0
Light
HEX = FAA9C5
CMYK = 0 45 0 0
SUPERLIGHT
HEX = FFEBF3
CMYK = 0 10 0 0
YELLOW
All brands
Dark
HEX = EFAC01
CMYK = 5 40 100 0
Main
HEX = FCD900
CMYK = 5 10 90 0
Light
HEX = FAF75C
CMYK = 10 0 70 0
SUPERLIGHT
HEX = FCFBCC
CMYK = 5 0 30 0
Balance Colours
Our balance colours serve as grounding elements across all our visual identities. They ensure consistency and contrast while providing a harmonious base for our brands' colourful expressions.
COLD BLACK
All brands
Main
HEX = 001729
CMYK = 100 85 50 70
PANTONE = 5395 C
Light
HEX = 7D9AB0
CMYK = 55 30 20 5
SUPERLIGHT
HEX = E5EEF5
CMYK = 15 5 5 0
DARK BLUE
All brands
Main
HEX = 020075
CMYK = 100 95 30 20
PANTONE = 662 C
Light
HEX = 6B88CF
CMYK = 65 45 0 0
SUPERLIGHT
HEX = E1E7F5
CMYK = 15 10 0 0